Thanks to her mother Mami Kano, this adorable baby won the hearts of social media with over 380k followers on Instagram. Today, her fame is taking her to a new adventure – being the new face of Pantene Japan!

“We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward,” Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, told People.

Baby Chanco made her official Pantene debut last January 7 alongside TV announcer, Sato Kondo, who was admired for her natural gray hair, in a new ad campaign that geared towards women who “want to be positive and make a new start through their hair,” Okura said.

Besides her Pantene Japan ad, Chanco starred in her own digital short film called “The Hairy Tale.”

The post This Baby is Now Pantene’s Newest Ambassador appeared first on PlayJunkie.

Thanks to her mother Mami Kano, this adorable baby won the hearts of social media with over 380k followers on Instagram. Today, her fame is taking her to a new adventure – being the new face of Pantene Japan!

“We feel [Chanco’s] beautiful hair has strong power that makes people positively move forward,” Yoshiaki Okura, P&G Japan Hair Care Associate Brand Director, told People.

Baby Chanco made her official Pantene debut last January 7 alongside TV announcer, Sato Kondo, who was admired for her natural gray hair, in a new ad campaign that geared towards women who “want to be positive and make a new start through their hair,” Okura said.

Besides her Pantene Japan ad, Chanco starred in her own digital short film called “The Hairy Tale.”

The post This Baby is Now Pantene’s Newest Ambassador appeared first on PlayJunkie.