Movie studios are known for using various tactics to promote their newest releases. Sometimes they are good, and sometimes they just cringe, but in the case of the upcoming historical action flick Gladiator 2, they are epic.
In order to make people excited about Gladiator 2 and draw them to the cinema, Paramount came up with a limited popcorn bucket that gives moviegoers a Colosseum—a legendary arena for gladiator fights—in their laps.
The popcorn bucket, dubbed as AR-ENA Popcorn Bucket, is designed to be a miniature replica of the real Colosseum, with all of its stunning decorations and architectural elements included. But this is just the beginning.
Once you eat the popcorn, you will reveal a QR code on the “arena” floor. After scanning the code, you will be able to launch a virtual gladiator fight powered by augmented reality (AR).
The AR-ENA Popcorn Bucket is making its debut on the opening weekend and will be available in limited quantity. Gladiator 2, the sequel to Ridley Scott’s epic from 2000, will come to US cinemas on November 22.
Besides the AR-ENA Popcorn Bucket, Gladiator 2 fans will also be able to pick up a popcorn bucket and keychain in the shape of a gladiator helmet and a “gladiator cup.”
