“The Substance” is the Latest Film Going Viral on Social Media

From Saltburn to Longlegs, we’ve seen many recent horror and thrillers find viral fame on social media, and The Substance is the next one in line. The acclaimed body horror led by Demi Moore is having a moment on social media, and it inspired many viral memes that you’ll laugh at even if you haven’t seen it yet.

Directed by Coralie Fargeat, The Substance stars Moore as a fading celebrity who decides to use a black-market serum in order to temporarily become a much younger version of herself. She quickly learns that this mysterious substance isn’t as perfect as it seems and it comes with many horrifying side effects.

The Substance had its world premiere at this year’s Cannes Film Festival, where Fargeat received the award for the best screenplay. The performances of the film’s stars Demi Moore, Margaret Qualley, and Dennis Quaid were met with praise, with Moore receiving a lot of buzz for her leading performance.

People went crazy when The Substance finally hit the theaters, and the moviegoers learned what this body horror was all about. In addition to showering it with praise, its fans inspired many viral memes, posting hilarious tweets about fictional characters who’d love to take “the substance” and drawing parallels between this film and other iconic pop culture moments.