The concept of companies as we know them today didn’t exist in medieval times. However, that didn’t stop artists known as Ilya Stallone from imagining the world in which they did and creating a visual identity for them.
Stallone earned a massive social media following thanks to his series “Medieval Branding”. In the series, the artist is taking logos of popular brands from a wide range of industries, including Google, Ikea, Apple, and Walt Disney, and giving them medieval treatment.
In each of his works, Stallone tries to keep the idea of the original logo and include references to its business while making it look like it could be placed on some coat of arms. And he does a remarkably great job at that.
“For my style, I use the canons of medieval painting. This process is the fastest since the artists of the Middle Ages did not particularly care that a person had the correct anatomical shape or that an object was symmetrical. Everything is quite primitive but understandable to the viewer,” Stallone explained in a recent chat with Bored Panda.
Stallone frequently shares his newest works on his Instagram page. You can also continue scrolling to check some of our favorite logos by him.
