Cassey Ho Decoded the Instagram Beauty Standard

Reality isn’t what it seems, especially on social media platforms such as Instagram. Through centuries with the use of mediums like magazines or television, celebrities have been dictating beauty habits, while today the role is passed onto people called influencers. But how can you become an influencer? Blogger and fitness instructor Cassey Ho might have the answer to this question.

To complete her research, Ho analyzed the top 100 most followed female Instagrammers for two weeks and came up with 22 attributes for each woman to be judged on.

“After a couple of weeks of gathering data and categorizing data, I can tell you that there is most definitely a formula and a very specific beauty standard that the Top 100 most followed women on Instagram adhere to,” the blogger shared her results in a YouTube video.

She looked into lip size, nose size, hair color, hair length, neck length, face shape, chest size, and more. After doing her research, the fitness queen decided to transform herself into an ideal influencer. Shopping for new clothes and using Photoshop to satisfy the new beauty standards.