Designer Creates Simple Logos With Hidden Meaning, One Per Day for a Year

Image by @danielcarlmatz / Instagram

Daniel Carlmatz is a designer from Sweden specialized in typography. He loves mixing puns and spoonerisms into his work and the finished designs, however minimal, often carry a clever message.

He recently finished a challenge in which he was drawing one new logo every day for a full year. He explained why he did it: “The inspiration for the 365 day challenge came from trying to challenge myself to look at type and design from a different perspective. The challenge was just an outlet for my personal design thinking. And yes, I did manage to finish it without missing a day!”

We’ve listed some of our favorites below and you can check all 365, as well as his other works, on his Instagram page.