As one of the world’s most famous fashion brands, Louis Vuitton always finds a way to wow its customers with creative ideas. This applies to new collections, promotional campaigns, and apparently renovation efforts.
Louis Vuitton’s flagship store in New York City, located at East 57th Street and 5th Avenue, is currently undergoing renovation. But instead of just placing a regular building wrap, the fashion brand decided to use it as an opportunity to get creative.
Louis Vuitton’s in-house team designed a disguise for the renovating building in the form of a luxury trunk installation. The building now looks like a bunch of giant Louis Vuitton luxury trunks stacked on top of each other.
This way, the passersby can marvel at the installation and take pictures while the construction team works undisturbed. Meanwhile, Louis Vuitton’s flagship store has been moved to 6 East 57th Street.
“A surreal convergence. Relocating just steps away from its iconic Fifth Avenue location, now wrapped in an enthralling Louis Vuitton trunk installation during its renovations, the Louis Vuitton flagship will temporarily move to 6 East 57th Street. This Art Deco-inspired landmark, with its striking arched windows spanning the brick facade, boasts a rich history of retail legacy and architectural beauty,” Louis Vuitton said.
