Meet the Fashion Brand That Caters to ALL women

Fashion icons Nicolette Mason and Gabi Gregg wanted fashion to be more inclusive, so they did something about it. Their new fashion brand, Premme, caters to women sizes 12-30, encouraging women of all shapes and sizes to celebrate their body instead of hiding it.

“We’ve both been leaders in the plus-size community for almost a decade and have very similar career trajectories; we’ve both been fashion editors, influencers, designers, and brand consultants, and we saw similar issues with the status quo,” they explained in an interview with Create & Cultivate.

“We’re both passionate about social justice and equality, and we’ve chosen to pursue a creative career that affects change: giving plus-size women access to designs and styles they’ve been told (either directly or through what’s currently available for them to shop) that they shouldn’t wear,” they added.

“We believe babes of all sizes deserve bold, fashion-forward statement pieces without compromise,” reads their website. “At Premme, we think that clothing should be about expressing your personality and having fun, not feeling limited by society’s current fashion rules.”

Take a look at some of their playful and fashion-forward clothes in the gallery below.

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Sequins aren’t the only thing trending today 😍

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