Sad Dad’s Photo Goes Viral and Boosts Business of New Donut Shop

Last Saturday, Billy By from Missouri City, Texas, was heartbroken to see that his dad’s newly-opened store wasn’t getting any customers at its grand opening. So he decided to share it online, posting a sad photo of his father inside a desolate donut shop, writing, “My dad is really sad cause no one is coming to his new donut shop.”

In less than 24 hours, Billy’s Donuts was flooded with customers. Thanks to the verified page for Twitter, it helped the tweet to become viral, gaining more than 740k likes and over 330k retweets. Twitter shared By’s tweet, saying, “You donut want to miss out on Billy’s and neither do we! We’ll be there tomorrow morning #LoveTwitter.”

And it didn’t take long for the donuts to be sold out and the kolaches were obviously the favorite of many. Surprised by the overwhelming response, the son added the address to his dad’s donut store and hundreds of people stopped by and shared photos of their purchases from Billy’s Donuts.

By also expressed his gratitude for the all the people who supported them.