We live in a time when you have to be creative if you want to stand out. This makes marketing one of the most creative industries with an ongoing effort to create better and more noticeable ads. One of the recent creative ads comes from Japan and it was created by famous Studio Ghibli, known for movies like Spirited Away and My Neighbor Totoro.
Oscar-winning animation director Kunio Katō and producers Toshio Suzuki and Tomohiko Ishii created this short but adorable anime-style advert for Japanese convenience store chain Lawson. It’s only 15 seconds long, but it’s packed with cute characters and scenes that depict a common day at their store.
You can see the ad below. This is not the first time Studio Ghibli dipped into the advertising world. In fact, their collaboration with Lawson started nearly 20 years ago, in 2001.