With more than 70k followers on Instagram and clients that include Apple, Netflix, McDonald’s, and Nike, as well as actor and musician Childish Gambino – chances are you’ve seen some of Alexis Taïeb’s typography work without even realizing it.
A hand-drawn type master, Taïeb (also known as Tyrsa) went from graffiti to graphic design and now works from his home in Paris. His work including both print and digital commissions, his creations range from murals, posters, and enormous installations to small, detailed packaging designs.
“I started in graffiti and moved into typography, so I brought that street style and energy into my work in a way that seems to connect with people,” said Tyrsa in an interview with Creative Bloq. “But of course, I know that I’m not the only person who’s followed this path. So I think one thing that helps make my work distinctive and different is that it’s underpinned by a proper understanding of the fundamental principles of typography, which I taught myself.”
According to him, it’s not just cool-looking lettering. Rather, his work follows the function of typography in an organized manner, matching each project with the specific client. “My parents were very unhappy with me doing graffiti originally,” he admits, “so every day I feel blessed that I can work as a designer and keep creating cool new things.”
Take a look at some of his cool designs: