This past year has taken its toll, challenging not only the ways we work but in how we live and even think. It has also dramatically changed the way we dress. After a quiet year in the fashion world, we’re looking for a change of pace this summer. Bold patterns, neon colors, and dramatic silhouettes are making an appearance, with fashion designers celebrating our slow return to normalcy.
One brand we’ve got our eyes on is Staud. With some 480k followers on Instagram, the LA-based brand is a new favorite for it-girls worldwide. Launched in 2015 by Sarah Staudinger and George Augusto, the brand sports a rich, colorful collection of summer dresses and trendy handbags.
“We think our bags are unique and fun but at the same time have a really timeless essence to them,” brand owner Sarah Staudinger told Harper’s BAZAAR. “I think our customers see their style versatility and are excited about creating outfits with them.”
Indeed, the brand’s mission is to create clothes and accessories that are both trendy and accessible. Acknowledging that how we get dressed can have a huge impact on how we feel, the brand aims to empower women through the use of well-made pieces that are meant to flatter the female form. Sustainability is also crucial, as designers now further examine the purpose of fashion.
“We wanted to create collections that were not overly trend-driven that had a timeless quality and remain affordable,” says Staudinger. Some recent favorites of ours include the Giorgiana Dress, the Mini Enzo in Fresh White and their effortless rib knits.