What could be better than floral patterns colored in soft pastel colors? Almost nothing. Such are Chloe Hall’s illustrations, that have a bright, uplifting quality to them, inviting the natural world inside your home.
Based in Leicester, Hall sells prints, cards, stationery and other paper goodies that are almost entirely dedicated to plants. Living and working from her untraditional houseboat, Hall is constantly inspired by the nature surrounding her. “I think living on a boat my whole life has made me into a nature lover!” she admits on her website.
Describing her style as loose line work, and loose watercolor illustrations, her work has a spontaneity to it. “I nearly always use the first illustration I create for my final patterns rather than over developing it, which I think relates nicely to the unprocessed natural world,” she explains.
“I’ve been surrounded by nature since I was little and I think I forget that the animals/nature I see isn’t what people see day to day unless you live where I live, so I shouldn’t take it for granted,” she added in an interview with Ohh Deer. “I love being outside and walking and always feel inspired when I’ve spent some time outdoors.”
As her love for nature bloomed, so has Hall’s interest in its preservation. The majority of the products she sells are packaged in 100% biodegradable and compostable clear corn starch “plastic” bags, and all her paper goods have been made either using recycled materials or are FSC approved.
Check out some of her work in the gallery below: