Over the past decade, we’ve slowly been introduced to the Nordic lifestyle, with words like hygge and lagom taking root in our day to day. A cozy and charming life is something we can all aspire for. But according to Finnish entrepreneur Katja Presnal, the best is yet to come.
With her online platform, Skimbaco Lifestyle, Presnal wants to introduce you to the ultimate Nordic lifestyle. According to Presnal, the Skimbaco lifestyle is rooted in Nordic values: sustainability, grit, and enjoying the small things in life.
“Skimbaco is modern carpe diem,” she explains on her website. “Skimbaco is the nordic lifestyle of having guts to go after your dreams, and finding happiness in your everyday life.” Not just sisu, hygge, or lagom, Skimbaco (explains Presnal) is a combination of all of these qualities.
The term itself is a made-up combination of “Skimba” (a Finnish slang word for a ski) and “co”, which stands for Colorado, as the brand was launched in 2007 when Presnal lived in Durango, Colorado.
“Skiing in Colorado was our way of living life to the fullest back then,” she recalled, “but Skimbaco is enjoying the moment where you are—you define your own skimbaco.”
She stresses that Skimbaco doesn’t mean skiing in Colorado, but rather living life to the fullest, enjoying every minute of it, and doing what you love. “When you are in Colorado—ski, when you are in New York—go shopping or to museums; whatever you do, enjoy the moment, live life to the fullest and enjoy the moment,” she writes.
But how do you live in the here and now when there’s a global pandemic? In a recent post, titled Thriving Despite the Chaos – It’s Possible, Presnal writes: “This year has been a sum of multiple unfortunate events, but in many ways, we have been able to turn the obstacles into opportunities, a theme that seems to be constant in my life. And that’s what I want to share with the world too. My methods of how to come out as a winner, despite what life throws at you.”