When he was 23 years old, Naim Josefi moved from Iran to Sweden, determined to study medicine. But after working as a help nurse, and seeing a lot of people suffer, he decided to change direction. “I saw too much suffering, I wanted to make people happy instead,” he told Fashion Stories.
Nowadays, he does just that through his fashion label. Based in Stockholm, Josefi launched his first collection in 2010 and had shortly afterward won the first installment of Project Runway in Sweden, held in 2011. With an eye for fashion-forward design and sophisticated tailoring, combined with high technology and innovation, Josefi has received several prestigious awards since.
Striving for innovation, his brand created the first 3D printed shoe in the world. In 2015, they also started to use a laser technique as treatment of their jeans to lower the use of chemicals and water. Now, their goal is to be 100% sustainable.
“I approach designing clothes very scientifically,” he says. His own personal style is monochrome and comfortable. “I sometimes borrow clothes from my wife,” he admits. “I cannot be bothered to think about what to wear so much when it comes to my own style.”
Take a look at some of his statement pieces:
