Sofia Hydman describes herself as an illustrator and GIF artist. Born in the outskirts of Stockholm, Sweden, she’s experienced working within different fields of visual communication, splitting her time between commercial work and personal projects.
Whether personal or commercial, it’s hard not to fall in love with her work. Sassy, voluminous and cheeky, it often comes with a great portion of humor and girl power; attracting clients like Cards Against Humanity, Google, NY Times, and Giphy.
“My work is whimsical and cheeky with a feminist touch,” wrote Hydman on I Do Art. “Chubby, confident girls are my favorite thing to draw and I prefer them nude in all their glory. I also have a thing for sad boys. I don’t know why I like it when guys cry, I just do, so I make them. Literally.” Her cheeky illustrations are inspired by other artists she finds on Instagram. “While working on an illustration I feel calm and concentrated,” she writes, “it’s a state of mind I’m longing for when I’m stressed out about something.”
“I tend to follow my gut and what I feel is funny, interesting or plain pretty in the critical moment of inspiration,” she adds. “Other times I just remember that I love The Beatles or that I’m just stunned by how awesome Sailor Moon is, so I pay a little tribute. It’s a project I do entirely for my own sake, for the fun of it and for some GIF-fame.”
Follow her Instagram page for a bit of sass.