Jisun Kim considers herself a multidisciplinary designer, a creative person with a keen eye for detail. Based between Seoul and London, she works on interior, furniture, branding design, and visual identities. Her designs have a very clean feel to them, adding an artistic dimension to her otherwise commercial work.
“I think it’s important to have aesthetically beautiful designs,” said Kim in an interview with Ballpitmag. “When I see a product that is not beautiful, sometimes I get angry,” she admits. “But before that, the reason, story and why this design is needed are more important. How do I think differently from others? This is the first question.”
With years of working experience in the field of Interior design in Seoul, Kim is currently studying for her Master’s in Product and Furniture Design in Kingston University in London. “I want to stimulate people’s thoughts through my design work,” she says. “I want to proceed with the design of a new perspective that does not exist through ideas, materials, and forms.”
Inspired by anything and everything, once an idea comes up, she looks for the perfect form, color, and proportions on the basis of simplicity. “I think the perfect design should accompany the story,” she says. “Then find a unique material.”
