Designer Yvonne Leung makes custom wooden products that include rustic, laser-cut wooden stationery and keepsakes inscribed with personal messages. Sold through her online shop and brand, Hereafter, her products endure as lasting reminders of special people and treasured connections.
“People come to us for anniversaries, birthdays, new babies, and weddings,” said Leung in an interview with the Etsy blog. “Or for the holidays, when they want something memorable for somebody they love.” Made primarily from organic and sustainable materials, all of Hereafter’s products are made in Leung’s Los Angeles studio, inspired by the beautiful California landscape, the relationships we hold most dear, and above all – love.
According to Leung, it’s not really about the box or the card, but the thing it symbolizes. “It’s a way to say, ‘You’re important to me and you mean something to me, so I put thought into finding something that would make you feel special,'” she explains.
The process itself is also important. “Before we create an item, we ask ourselves, ‘Is this something that will last and that somebody will treasure? Is it something that we feel is worthwhile to bring into this world?'” she explains. “I surf a lot and when I see trash in nature, it breaks my heart. We really make our products thoughtfully and with care.”
According to Leung, it all began with a simple idea: a unique wooden card, made to last. After selling first at local craft fairs, she expanded with sales to online shoppers and store owners. Soon, she discovered that people were equally excited by her idea as she was, and wanted to share her products with others. Scrolling through her inventory, we can understand why.