Once upon a time, the poster was the most important part of the marketing for new movies. People would take one look at the movie poster and then decide whether they would watch it or not.
Of course, nowadays are things completely different. You can read synopsis online, check out reviews, and watch a trailer before you determining whether you want to watch a particular movie or not.
However, that doesn’t mean that movie posters should be completely disregarded. They are a form of art and can still captivate the moviegoers if done well.
Phantom City Creative, a design studio based in Toronto, Canada, is a proof that the art of creating movie posters is alive and well. Justin Erickson and Paige Reynolds, the creative duo behind the studio, have been creating eye-catching posters for movies and TV shows for over a decade and have Warner Bros. Studios, Netflix, Universal, and Marvel among their clients. On top of that, they also reimagine posters for popular movies of the past.
Erickson and Reynolds have an impressive ability to introduce new ideas and make movie posters fresh and up-to-date while achieving the same captivating effect as the originals. So far, they have re-created movie posters for Lord of the Rings, Batman Returns, It, Jaws, and many more. Check them out below and get inspired to watch these amazing films again.