Laura McKellar is a creator of sorts. With a Bachelor in Design Arts, as well as a Diploma in Printing & Graphic Art, her creative focus varies from art direction, illustration, and print to packaging, branding, and lettering.
Based in Melbourne, Australia McKellar admits to having a passion for crafting unique brand expressions through visual storytelling and functional design. Her projects are approached with conceptual and strategic thinking, creating work that is considered, charismatic and beautiful.
But it’s her embroideries which first caught our attention. Her work includes digital prints on fabric, which she then hand-embroiders. “I learned about sewing at a young age,” McKellar shared in an interview with Pikaland. “My mum used to make all of our clothes and we were given hand-embroidered singlets for birthdays as children. I have collected a lot of second-hand sewing reference books and embroidery was something that appealed to me. You don’t have to be a master at it to make it look special. I transferred my drawings onto fabrics and started embroidering small details and have continued working like this.”
“I grew up in a very creative environment,” she added. “My aunt is a professional illustrator so from a very early age I learned with a lot of hard work and dedication that it is possible to make art your career. I also learned at school that I could make a living from being creative and have since pursued it!”
Take a look at some of her works, embroidered or otherwise.
