Laurie Rowan’s 3D Illustrations Are Barrels of Fun

Welsh artist, currently based in the south of England, Laurie Rowan, creates endearing 3D characters that are real barrels of fun. His gifs and animations have gained 350 million views, and his Instagram page alone amassed more than 20 thousand followers.

So it’s little to no wonder that huge brand names have caught onto the hype, with collaborations with BBC, Channel 4, Disney, and Google, to name just a few.

Talking about his artistic process with wertn, Rowan explained: “I begin with sketches, unfocussed, free drawing and let what comes, come. At some point a logic will begin to form and I’ll start to mold that into something that can translate into a short.”

“I keep my process hand drawn and on paper until I feel it’s defined enough to work up in 3D, from that point I work directly from my sketches in 3Ds Max,” he added. “Once in 3Ds, each phase blends with the next. I always begin with modelling, then generally onto texturing, lighting, rigging and eventually animation. Rigging is probably the most labour intensive process, as most of my characters revolve around a clearly defined mechanism, so it has to be fluid and feel like it could tangibly exist, a good rig is essential for that.”

Take a look!