Since 2012, fashion brand Rains has set out to rethink quality rainwear. Based on an initiative to reinterpret the traditional rubber raincoat in a novel way, Rains launched with just one product: a poncho. The season after, Rains launched with a full collection of waterproof apparel, bags, and accessories. Each collection since provides a mix between revitalized designs from rainwear archives and original rainwear solutions.
Co-founders Daniel Brix and Philip Lotko met each other while studying at Denmark’s TEKO Design School. Influenced by their Scandinavian heritage, their brand practices an uncompromising approach to simplicity that is as equally rooted in functionality as it is in relevance.
“Our product DNA is classic but innovative and we are always searching for new ways of developing the brand – that’s our constant motivation and inspiration,” said Lotko in an interview with Flaunt. “The Scandinavian design DNA is in almost everything we do – that’s why keeping designs simple and functional is key for us.”
Headquartered in Denmark, a Scandinavian undertone of simplicity remains constant in the Rains aesthetic, yet each product is carefully considered for the global customer. Their apparel, bags, and accessories are designed to withstand the stormiest of weather, all while speaking to the current tendencies of today.
Check out some of their designs in the gallery below.