Sonal Jadhav Creates Surreal Digital Spaces

3D artist and illustrator Sonal Jadhav is passionate about creating art that is pleasing to the senses; by using characters, forms, and textures that create a tactile quality. Born in India and currently based in the Netherlands, she produces illustrations for brands, editorials, advertising campaigns, and one-off commissions for clients all around the world.

By incorporating rich and vibrant color palettes, her aim is to deliver imagery that surpasses the brief – focusing on a strong use of color and composition. “When I am creating an illustration in 3D, I start by collecting a lot of real-life references,” she explained her process in an interview with Ballpitmag.

“Once I visualize it in my head, I go straight to 3D and build basic shapes,” she adds. “I spend a good amount of time on creating compositions with those basic shapes. Composition is key! At this stage, I prefer lighting my scene as it helps me in composing and see how shapes react to light. Then I get into adding details to those 3D shapes, play with materials and render to bring my imagination to life.”

After many years of playing around with different aesthetics, she says that she found a passion for creating surreal digital spaces. “I take inspiration from photography, architecture, modern art and textiles,” she says, adding that she looks up to artists like Constantin Brâncuși, Peter Tarka and Cabeza Patata.

Enter her digital world.