Brooklyn-based artist Max Kolo is doing an unusual public service. He is taking the poorly designed flyers and posters around New York City and making them look better.
Kolo has been sharing his works on TikTok, and they have been picking up quite a lot of attention, landing him loads of new followers and even an interview with The Washington Post.
According to Kolo, he started re-designing random flyers and posters during a period of “creative rut”. One day, he was walking around the city and noticed a flyer posted by a board game enthusiast looking for similar-minded people.
Kolo couldn’t stop thinking about the flyer, so he decided to re-vamp it, making it eye-catching and more efficient in conveying its message. He then returned to the same spot and placed it next to the original.
“When I see something poorly designed, it’s in me to imagine how I would do it differently,” Kolo told The Washington Post. “That got me really excited.”
Soon, Kolo saw his creative spark lit up again, and he started giving a makeover to other poorly-designed flyers and posters. He was particularly targeting small businesses and charitable efforts, who could benefit from his work.
Kolo’s re-designs became a hit on social media, regularly generating hundreds of thousands of views. Check out more of them below.