Karolina Pawelczyk’s fashion illustrations center around funky, big-eyed, girls wearing trendy clothes and sporting bright red lipstick. Hand-drawn using bright colored markers, her illustrations have an uplifting quality, complementing Pawelczyk’s optimistic outlook on life (which is, actually, kind of infectious).
“When I think of my style I’m sure it’s quite… happy!” she relayed in an interview with I Love Illustration. “I use bright colors of markers which I buy in every place of the world I visit and my favorite Canson paper. I turn on nice music, create a really nice atmosphere and I draw. Nowadays I also help myself with an Ipad, where I plan my work, make sketches.”
It’s perhaps this sense of optimism that has garnered the attention of brands like Marc Jacobs and Grazia Germany, which have shared her illustrations on their social media platforms. Pawelczyk has also collaborated with BIZUU, which has printed some of her nonchalant girls on t-shirts, blouses, and dresses.
“What I love the most about my job is that every project is different,” she says. “One day I draw for magazines, next day I focus on the illustrations for campaigns, another day I search for inspiration for the 20/30 meters big illustration which is going to stand in the center of one of the biggest cities in Europe. This is quite crazy and I love it. I also love the fact that I can work remotely. I choose the place where I feel comfortable – it can be my studio, a beach in Sri Lanka or an Airbnb in Gdańsk. I love that freedom my work gives me.”
Take a look at some of her fashionable characters: