Rune Fisker is well recognized for his dynamic and eye-popping illustrations, which, though still, seem to be full of movement. Which makes sense, judging by his love of both animation and illustration. Inspired by photography, architecture, music, or his kids doing weird things, he admits that the everyday sights and sounds seep into his subconscious, and later pop up in his drawings.
Growing up in the flat countryside of Denmark, Fisker spent most of his time drawing with and on whatever he could find. Now, many years later, he runs his own animation company, Benny Box, along with his brother Esben.
Talking with The Association of Illustrators about the difference between animation and still illustration, Fisker stated that “a lot more preparation goes into making an animated illustration. First of all you have to plan what parts of the illustration you want to move, and keep in mind that it has to loop; all of this has to be thought out in the sketch phase so you don’t end up with an illustration that looks good as a still but doesn’t work as a moving piece.”
On the other end, “when you make a traditionally still illustration you can have a super big mess of digital layers without it being a problem. But with an animated illustration, there’s one more step after you have made illustration: making it move, so it’s important to have all the elements divided into a neat layer structure which you can then bring into After Effects.”
With clients as big as Apple, Google, The New Yorker, and the New York Times, it’s clear that there’s a huge audience for both his animation and illustration work.