French illustrator and artistic director Jerome Masi is always up for a good challenge. Having graduated from the Emile Cohl school in Lyon in 2001, he works in a variety of fields, from video games and film directing to illustrating. In 2010 he decided to focus on his creative style through vector illustration, which he’s now well recognized for.
Based in Annecy, Masi says that the key for his successful freelance career, which has spun for 15 years so far, is to stay in motion and being constantly on the lookout for a project that moves him forward. “If I had any advice to give, it would be to never give up, to believe in what we do, to meet people, to produce, produce, produce,” he stressed in an interview with Sense of Creativity.
His illustrations form a synthetic, minimalistic kind of universe that not unlike contemporary art. Masi’s creative intent has gradually focused on creating a character that is emblematic of his work today – a pensive looking figure who seems to be forever observing, which can be understood as a metaphor for the artist.
“Creativity has always been part of my life,” Masi relayed. “I willingly associate curiosity with creativity, maybe that’s where everything starts, with curiosity.” With thousands of followers on Instagram, people are taking note.